Magento commerce is one open source platform for those looking to sell online and it’s a platform which is so powerful when it comes to security. That said i find magento commerce very powerful in so many ways and so today, I want to address how you can use magento reports to get good direction for your SEO campaign. This is going to prove crucial because you don’t want your website to remain inactive for so many months or weeks without giving you sales.
How do you drive value from magento reports and how can this shape your SEO campaign? Magento like many platform have a reporting feature but for magento, it gives just more than a normal report. To start with the magento commerce report is divided into sales, shopping cart, product, customers, tags, reviews and search terms. These reports too go deeper into various sections as you will see from the analysis.
When you look into a sales report, you will see orders, invoiced, tax, shipping, refunds and others. From this report, you can be able to understand the periods in terms of hour of the day or a day of the week of a week of the month when sales occur on your website. This can help you with planning for your SEO because you will set the target of achieving a certain ranking before a certain target date. This day being the period when sales occur could be interpreted to mean the period within which your target market has money to spend or when their income accrues and many other applications. This will help you get more organized.
When you look at the shopping cart, you will be able to see products in cart and abandoned carts. You will be able to see which products potential customers wanted but somehow they abandoned them. This information can help you plan on how to market those products so that the potential customers who arrive for them come when they are fully motivated to buy at whatever costs. This will seek for a proper marketing strategy to achieve this target. It also give a very useful information to the marketing team to see why people drop this products in the cart, could they be over priced or missing useful incentives to help people close their deals. These issues will help the marketing department to come up with a better offer.
The product report shows bestseller, most viewed, low selling and downloads. This information can be used by the SEO team to segment the SEO campaign and concentrate on the bestselling products, but also look on how the most viewed products are not selling and what can be done to make them sell. This is useful because the SEO will review the content, descriptions and everything and see the missing links where some products are most viewed yet not bestselling and also how to maintain the bestselling status for the bestselling products currently.
The other aspect of magento commerce report like for customers, shipping and others help in different ways to improve SEO and thus through magento commerce reports, a business can reorganize its SEO campaign and achieve higher success.
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